An inside look at each category
An exceptional newsletter is the sum of five disciplines that work together: strategy, writing, operations, performance, and audience insights.
Strategy & Positioning
The best newsletters are products that solve specific problems for a well-defined audience in the way they want to engage with content.
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Performance & Growth
Performance metrics are signals you can use to refine your strategy and focus your effort on attracting more of your ideal reader profile.
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Audience Analytics
Understanding what your audience wants is key to launching communities, products, and services that generate revenue.
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Production & Operation
Strong subject lines, working links, a healthy sending domain—these are critical to newsletters reaching their intended audience.
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Writing & Research
Compelling newsletters have an authentic voice behind them, one that is rooted in proven expertise or a unique perspective.
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